Via MedCity News:
During a Stanford MedX Live panel on healthcare entrepreneurship Tuesday night, someone on Twitter posed an important question: How can we better incorporate the patient’s voice into the development of healthcare IT?
Adrian James is co-founder of Omada Health, a venture-backed digital health company that designed a 16-week diabetes prevention program to help at-risk people develop healthier habits through social support, data tracking, personalized coaching and structured learning. It’s based on the Diabetes Prevention Program, which was tested in a 3,200-subject study and demonstrated that people with pre-diabetes could cut their risk of disease progression by losing weight through exercise and diet changes.
The former designer at IDEO explained that one of the first steps in creating Omada Health was getting user feedback, even before there was a product.
“We literally went out with a single printed piece of paper – it was this concept that we might be able to match people with pre-diabetes into small groups and usher them, in a virtual setting, through this clinical trial,” he said.
“We’d walk with people through their homes, we’d hear their story, and then we’d put this concept in their hands and just let them tell us about what it was.”
Read more: http://medcitynews.com/2014/02/bringing-patients-design-process-heres-two-digital-health-startups/#ixzz2uT9bGERh
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