In September, Rob Coppedge of Echo Ventures made waves with a CNBC-published commentary “Digital Health is Dead.” The content of his piece, however, delivered more nuance than its headline. Rob’s issue was not with the rise of an industry that has brought unprecedented consumer focus and innovation to a stagnated healthcare system; his critique was instead focused on the buzzword-focused ecosystem that has grown up around it. The final section of his piece is titled “Digital Health is Dead - Now the Work Begins.”
A week later, I gave a keynote at the Stanford’s Health Care Innovation Summit 2017, where I argued that an unlikely, and often-overlooked group will have an outsized influence directing that work: HR Benefits Managers at large corporations. (You can get the full event recording here or jump to Sean's talk.)
As much as any other group, these individuals have an ability to demand more of our still-nascent industry — more evidence, more personalization, and more systematic alignment between the interests of vendor, payer, and patient. In the next five years, this group will be the key gatekeepers to determine what is required from digital health companies looking to succeed.
Read More: https://www.omadahealth.com/news/hr-benefits-managers-era-of-digital-health
Via: Omada Health