Inside the San Francisco offices of Omada Health, there’s a tongue-in-cheek term used to describe the company: provendor.
The mashup moniker has filtered all the way down from the company’s CEO to its clients as a way to describe a digital health company that’s equal parts chronic care provider and tech-savvy vendor.
It's an apt description. Omada has made its name with sophisticated analytics, IoT gadgetry (including a digital scale) and mobile solutions designed to prevent the onset of Type 2 diabetes and heart disease with a 16-week program focused on weight loss. But the company also has a national provider identifier, CPT codes, the blessing of the Centers for Disease Control and Prevention(CDC) and bills claims as if it were a hospital.
Read More: https://www.fiercehealthcare.com/tech/omada-health-diabetes-digital-health-operational-innovation-cigna-bcbs-minnesota-sean-duffy