NEW YORK, New York (26 July 2016) – Today, Interbrand launches the inaugural Interbrand Breakthrough Brands report, in partnership with Facebook, Ready Set Rocket, and the New York Stock Exchange (NYSE). The Interbrand Breakthrough Brands report, entitled “Future Growth,” is unique in that it examines emerging companies that are brand-led—organizations that have both unique business models and strong brands. The report complements Interbrand’s annual Best Global Brands report, now entering its 17th year, by putting a spotlight on emerging brands—especially those that are affecting change and embodying growth.
“While it is certainly true that exciting startups abound, Interbrand and its partners have decided to put a spotlight on those organizations that have strong business models and strong brands,” noted Interbrand’s Global CEO, Jez Frampton. “From their earliest days, these Breakthrough Brands have been focused on managing their brands and delivering integrated experiences to their customers. We believe such efforts leave them well-poised to achieve significant growth in the months and years ahead.”
Approximately 200 brands were nominated by a global network of key influencers—individuals chosen by Interbrand, Facebook, NYSE and Ready Set Rocket because of their strong commitment to and interest in emerging brands.
Read More: http://interbrand.com/newsroom/interbrand-releases-inaugural-breakthrough-brands-report-in-partnership-with-the-new-york-stock-exchange-ready-set-rocket-facebook/