The Centers for Disease Control and Prevention report 86 million American adults have prediabetes, and of those, as many as a third will become diabetics within five years.
Beginning January 1, 2015, virtually all private insurers must cover services — with no copay — that help people with elevated blood sugar levels change their diets and increase their physical activity.
Health officials hope the change in coverage will drive down diabetes rates.
At the same time, make no mistake: Entrepreneurs “feel the commercial winds blowing,” said Omada Chief Commercial Officer Mike Payne.
Read More: http://www.marketplace.org/2015/11/27/health-care/diabetes-prevention-becomes-lucrative-growth-industry